đź’§ Atlas Watermark Creator Protection

A free, creator-first protection layer designed to accelerate Atlas adoption

Atlas includes a free creator watermarking system designed to help creators protect their work from re-uploads and unauthorised monetisation—while giving major platforms a cleaner way to manage rights and permissions.

Importantly, Atlas does not attempt to act as a global judge of ownership or resolve legal disputes. Instead, Atlas provides reliable identification signals that hosting platforms (YouTube, TikTok, and others) can use within their existing policy and dispute frameworks.

Free Creator Tags: Media Tag + Creator Tag

When encoding with Atlas, creators can embed two lightweight identifiers:

  • Media Tag — a general identifier intended for broad platform compatibility and content tracking.
  • Creator Tag — a creator-controlled identifier that links the media to its original publisher for attribution and rights handling.

These tags are embedded at the time of encoding and travel with the video when it is uploaded and processed by hosting platforms. The goal is simple: make it easy for platforms to recognise original content and handle reuse responsibly.

Platform-Friendly Detection (No Legal Burden on Atlas)

Atlas provides the technical foundation for detection and identification, while the host site applies its own established rules for:

  • claims and disputes
  • fair use and commentary
  • policy enforcement
  • monetisation decisions

This keeps Atlas focused on what it does best—codec innovation and creator protection—while allowing platforms to integrate Atlas signals into the systems they already run at global scale.

Permissions and Reuse: From “Theft” to “Licensing”

Atlas Creator Tags can enable a more modern content economy where reuse is not automatically adversarial. Platforms can use Atlas signals to support permission-based reuse workflows, for example:

  • A creator allows other channels to reuse content under specific conditions
  • The platform verifies reuse against Atlas identification signals
  • Monetisation can be routed according to platform policy—so the original creator is compensated when their work drives views on another channel
  • Platforms can support revenue splits where only the portion attributable to reused material is shared back to the original creator

This creates a fairer outcome: creators get paid for the value their work generates, even when it appears elsewhere.

Why this drives adoption of Atlas

The biggest challenge for any new codec is adoption. Atlas tackles this head-on by offering creators a clear, immediate benefit:

  • protection against unauthorised re-uploads
  • reduced monetisation theft
  • faster attribution and rights handling
  • optional licensing-friendly reuse instead of constant takedowns

By making Atlas valuable to creators from day one—at no cost—we create a strong viral incentive for creators and platforms alike. As word spreads, Atlas becomes not just a codec, but a creator-first standard for modern video publishing.

Atlas Creator Watermark Protection is the on-ramp: free value today, widespread adoption tomorrow, and a scalable foundation for platform-grade rights and monetisation models.